Have you ever wondered why some of the most successful companies in the world use promotional merchandise as part of their marketing mix?

The simple answer is that they work - they build brand awareness and reinforce the brand message in a way no other promotional or advertising media can.

In a world in which we are bombarded with ‘advertising’ noise on a daily basis, promotional merchandise products have been shown to provide a cost effective way of breaking through the ‘clutter’. Take a look at your desk. How many branded items do you see? The mug that you use to drink your daily cuppa;- who’s brand is splattered all over it? How many times during the day do you pick it up? Look at it? Every time you do, the brand name is registering in your subconscious, even if you do not realise it! What about the pen you write with? Branded merchandised items are now part of our daily life and it would be very unusual if we were to go through our daily routines without coming across one.

What are the benefits?

Research conducted by Source-e in April 2007, shows that:

• 92% believe branded promotional merchandise increases company brand awareness
• 76% say they can name a brand or company/organisation featured on a promotional merchandise on their desk without having to look for confirmation.
• Over half (52%) purchased from companies branded on a Promotional merchandise on their desk.
• 82% would keep a merchandise item they were given, rather than give it away!

The top 5 branded merchandising items that people would keep on their desks are:

• Pens
• Calendars
• Mouse mats
• Mugs & Post it notes

If you feel that you could benefit from Promotional Merchandise products, why not give us a call or request our Promotional Products Buying Guide. Alternatively, if you prefer, take a look at our range on-line. Please keep in mind that we are constantly adding to our product catalogue so if you do not see what you are looking for, please give us a call or better still come and visit us